- What is it exactly that you do, and what is your start up about?
Yuwway is a comprehensive transportation platform that revolutionizes the way people travel. We provide a one-stop solution for comparing and booking various modes of transportation, such as taxis, VTCs, bikes, scooters, car-sharing, carpooling, and public transportation. Our goal is to simplify the transportation experience, eliminate the need for multiple apps, and provide users with convenient and efficient travel options.
2) What is the problem that your start-up is trying to resolve?
Yuwway aims to address the challenge of fragmented and inefficient transportation options. The problem it solves is the inconvenience and time-consuming process of switching between multiple apps to compare and book different modes of transportation. By providing a unified platform, Yuwway eliminates the hassle and streamlines the user experience, making it easier for people to find and book the most suitable and cost-effective transportation options for their needs.
3) What inspired you to start this particular business?
23h… I am stuck!
The driver of the commuter train announces to us that we have to get off in the middle of nowhere and that there will be no more trains after.
I launched my Uber application, but I was far from being the only one to have had the idea. The prices are multiplied by 3 and it is impossible to download another application; the network is terrible!
This is a situation that we have all encountered at least once! I’m lucky because I worked for 7 years at Oui.sncf (the French MTA) on digital projects, and I already wanted to be an entrepreneur for a while. That’s how I decided to create Yuwway.
4) When was your start- up founded? What stage is your startup currently at?
Yuwway was founded in 2019. Currently, Yuwway is in the early growth stage, having recently launched its MVP version in August 2021 and the final version within the past month. The team is actively working on expanding its user base and further developing its platform.
5) Are you the sole founder? If not, how did your team meet? Who does what on your team?
My co-founder and I have known each other for over 15 years, having studied computer science together.
I’m in charge of backend development, and Kamel is in charge of business development.
6) What is your start-up business model, and how does it work?
Yuwway generates revenue through commission fees from transportation service providers for each successful booking made through the platform. For users, the app is free.
7) What exactly differentiates you from your competitor in the marketplace? Can you name a few?
Yuwway stands out from its competitors through its comprehensive platform that integrates multiple modes of transportation, allowing users to compare prices, travel times, and availability. It offers a seamless booking experience and an integrated payment system, all designed with a user-centric approach.
There is Obi, city mappers.
8) At what stage is your start up currently at? (Early-stage, Growth stage, Established)
Early-stage
9) Can you discuss any significant milestones that your start-up has achieved so far?
In August 2020, we launched a crowdfunding campaign on KissKissBankBank, where we raised €16,460, or 412% of our target.
In October 2020, we won 1st prize in the Mobility of Tomorrow competition organized by Skoda.
In January 2021, we won the X-Mobility Challenge by Le Mans Tech.
In July 2021, we launched an MVP version on Android with cabs.
In September 2022, we were one of six startups selected by FrenchTech New York for a Learning Expedition to New York and Washington (at the White House).
In March 2023, we were finalists in the Startup Challenge at the Autonomy World Exposition in the SmartCity category (pitch and results on March 22).
In June 2023, we won the Vivatech Challenge by JCDecaux, a 50,000 euro digital poster campaign.
Since 1 month, we’ve had the new version, with bikes, scooters, freefloating scooters and car-sharing in addition to cabs.
10) Can you provide some information about your target market and its size?
The total mobility market is valued at $3,000 billion, and it is projected to double within the next four years. This significant market size and anticipated growth indicate a vast opportunity for Yuwway to capture a substantial share and establish itself as a prominent player in the mobility industry.
11) How do you acquire customers or users, and what is your customer acquisition strategy?
Yuwway’s customer acquisition strategy focuses on several key channels and tactics. First, targeted digital marketing campaigns are implemented across various online platforms to reach potential users. This includes search engine marketing, social media advertising, and display advertising. Additionally, partnerships and collaborations with transportation service providers are established to expand the user base and increase visibility. Strategic referral programs are also employed to incentivize existing users to refer new users, leveraging the power of word-of-mouth marketing. Furthermore, content marketing initiatives, such as blog articles and videos, are utilized to educate and engage the target audience. The goal is to create awareness, generate interest, and provide a seamless onboarding experience to acquire and retain customers efficiently.
12) What are your main revenue streams?
As users book and use transportation services through the Yuwway platform, the company earns a commission from each transaction.
13) Have you received any funding or investment for your start-up? If yes, can you share the details?
No
14) How do you plan to scale your business in the future?
Yuwway plans to scale its business through market expansion, strategic partnerships, product enhancements, targeted marketing, user retention, and international expansion. By entering new markets, forming alliances, improving the platform, attracting and retaining users, and exploring global opportunities, Yuwway aims to establish itself as a leading player in the transportation and mobility industries.
15) What are the biggest challenges you have faced so far, and how did you overcome them?
Yuwway has faced several significant challenges, including market competition, user acquisition, and technological complexities. To overcome these challenges, Yuwway has implemented a robust marketing strategy to differentiate itself from competitors, focused on user acquisition through targeted campaigns and partnerships, and invested in continuous technological development to improve the platform’s functionality and user experience. Additionally, Yuwway has leveraged feedback from users and industry experts to iterate and refine its offerings, ensuring that they meet the evolving needs of its customers.
These strategic approaches have enabled Yuwway to navigate challenges and position itself for growth and success.
16) How will you measure success for your start-up or the achievements that your startup has reached?
Yuwway measures success based on various key performance indicators (KPIs) and milestones. These include metrics such as user acquisition and retention rates, revenue growth, market share, customer satisfaction, and partnerships with key players in the transportation industry. Additionally, Yuwway evaluates its impact on reducing transportation costs and improving accessibility. Achievements are also measured by the successful implementation of strategic initiatives, the ability to scale operations and recognition from industry experts and customers.
17) How do you prioritize and manage your resources, such as time and budget?
At Yuwway, we prioritize and manage our resources by establishing clear priorities, planning and allocating resources effectively, emphasizing efficient time management, allocating budgets strategically, and continuously evaluating resource utilization. This approach helps us maximize efficiency, achieve our business objectives, and maintain financial sustainability and growth.
18) What is your marketing and branding strategy?
Our marketing and branding strategy at Yuwway focuses on building a strong brand presence, increasing brand awareness, and driving user acquisition. We utilise a multi-channel approach, including digital marketing, social media, content marketing, partnerships, and targeted advertising. Our strategy revolves around showcasing the unique value of our platform, highlighting customer benefits, and engaging with our target audience. We also emphasize customer feedback and testimonials to establish trust and credibility.
19) What is your target audience?
Yuwway’s target audience consists of individuals who have transportation needs and are looking for a convenient and comprehensive solution to compare and book different modes of transport. Our platform caters to a wide range of users, including commuters, travelers, urban dwellers, and those seeking affordable and efficient transportation options. We aim to serve both frequent and occasional users, offering a user-friendly experience that appeals to tech-savvy individuals as well as those who may be less familiar with technology.
20) Are you going to internationalize? If so, how are you planning to expand internationally?
Yes, for the end of 2024.
21) Can you share any testimonials or success stories from your customers or users?
Zo B. Founder of Backstage 🤑
« Look! I use it every day. Wherever I am in France, I do not waste time anymore. Only one search, and I get all the existing alternatives.
Ahmet A. The word at the service of the action 🚀
I saved 60% on my first ride! Since then, I use Yuwway, and I travel at the best price.
22) Are you looking for start-seed investment or VC funding? If you are looking for funding, where can potential investors contact you?
Yes, contact me at jamel@yuwway.com
23) How did you hear about our blog?
At Vivatech
