14 Nov

Mijura is a software as a service company based in Sydney Australia and our flagship product is PriorityCentre.

We had a quick yet comprehensive chit-chat with Mr. ‘Adam Brimo‘; Co-Founder of the Australia (Sydney)-based start-up “http://www.Mijura.com” about his Company and their flagship product “PriorityCentre”.

“Mijura” is a software and a service company based in Sydney – Australia and their flagship product “PriorityCentre” is a team and task management software that easily manages your meetings and tasks, keeps you focused on your top priority and ensures your team stays informed.

Below is the full interview that we have conducted with Mr. ‘Brimo’ regarding his start-up “Mijura” and its flagship product “PriorityCentre”;

1. What is it exactly that you do and what “Mijura” and “PriorityCentre” are all about?

Mijura is a software and a service company based in Sydney Australia and our flagship product is PriorityCentre.

PriorityCentre is a team and task management software that makes it easy to keep track of what you and people in your team are doing. It’s the easiest way to manage tasks, meetings, share files and collaborate with your team.

2. When has “Mijura” been founded? And what stage is “PriorityCentre” currently at? 

The company was founded in February 2011 and that’s when the development of PriorityCentre started.

A public beta was launched in June 2011 where a number of early users signed up. The public beta ended in August last year and we’ve had a few updates to the software since.

Right now our focus is on growing our user base and of course, continuously improving the software so that it’s more useful to our customers.

3. What is “Mijura’s PriorityCentre” business model and how does it work?

Mijura’s PriorityCentre is a subscription-based service with a one month free-trial available. Anyone can sign up for the free-trial (no credit card details required).

After the initial free trial, the customer is charged on a monthly-basis (cancellable anytime) depending on the number of users they have. For more pricing information, please see: https://mijura.com/pricing/index

4. How did your team meet? And who in your team does what?

Everyone currently working at Mijura met as students from the University of New South Wales.

Co-founders Adam Brimo and Prashant Varanasi share technical development duties – they met studying Software Engineering and Computer Science respectively. Adam also looks after the business side along with Melissa Ran who looks after Marketing and Sales.

5. What, exactly, makes you different from existing options, what will make your product and/or service stand out in the marketplace? In other words what’s unique about you and what’s new about what you make?

There are a lot of task management software out there and many of them are very complicated and don’t really solve basic communication breakdowns within teams.

What we wanted to do was create something that was simple, easy and intuitive to use, especially for non-technical teams who may not be as tech-savvy.

We wanted to make the workplace more efficient and transparent by helping teams focus on their priorities – ie. their most important tasks. PriorityCentre is designed around this basic premises.

To achieve this, our software enable team members to see exactly what each of their colleagues are working on, collaborate on tasks, share files, track time & progress, and turn meeting minutes into tasks automatically.

6. What is your growth like? And what milestones has “Mijura” achieved so far? 

Since launching publicly late last year, we’ve been able to attract hundreds of users across the globe, most of them SME’s and teams within larger corporations.

Our milestones include being an exhibitor at CeBIT 2012 Sydney as a part of a NSW government program to support tech start-ups, and being featured in a number of influential publications, including BRW, Financial Review and Sydney Morning Herald.

7. Who are your competitors? And what is your “PriorityCentre”‘s competitive advantage over them?

As we mentioned before, there are many types of task management software- each one with its own focus and functionality. The most well known alternatives include: Jira, Trello, Basecamp and Microsoft Sharepoint

However, not many options are as intuitive and easy to use as PriorityCentre; nor do they focus on ‘priority’ as the main way of organising tasks. We are an ideal option for teams seeking those benefits.

A further competitive advantage is that as a start-up we can be more agile and flexible in customising new features/functions in response to customer feedback.

8. What’s the benefit for the customer/user? 

The main benefits of using PriorityCentre are:

1) Transparency and progress reporting for the team
– View your team members’ priorities
– Move tasks from one person to another
– Generate reports

2) Clarity on what’s most important
– All your tasks, in the order they need to be done
– Automatic tracking of the time spent on tasks

3) Keeping the team in the loop
– Receive notifications when your priorities change
– Know when your tasks are modified, commented or moved

4) Collaborate on tasks easily
– Comment on your team members tasks
– Search all your team’s tasks

5) Make meetings more productive
– Easily take minutes for meetings
– Action items are automatically converted into tasks

9. Are you going to internationalize? And if yes how are you planning to expand your start-up’s operations accordingly? 

An online software company which automatically reaches beyond national borders, we’ve been able to attract users from overseas, notably UK, US and South America.

We will focus on growing our business using both online and offline channels, which means we will continue to attract international as well as Australian domestic users. One of our co-founders is also currently based in Seattle, but beyond that, we are not planning to re-locate internationally in the short-term, nor do we have a particular focus on internationalising at this stage.

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